General BUILDS: WEBSITE DESIGN

📍 Client: General Builds (Worcester, UK)
🎨 Role: Web Designer & UX Strategist
🌐 Website: generalbuilds.co.uk

For General Builds, a Worcester-based construction company, I crafted a visually engaging and user-friendly website that aligns with their brand identity while optimising functionality. The design reflects their expertise in building, renovation, and flood resilience services, with a clean, professional aesthetic that establishes trust with potential customers.

Strong Visual Hierarchy: The layout guides users intuitively through services, ensuring key information is easily accessible.

Consistent Branding: A cohesive color palette and typography reinforce professionalism and reliability.

Custom UI Elements: Thoughtfully designed icons, buttons, and imagery create a polished, modern feel.

Local SEO Optimisation: Strategically placed geo-targeted keywords help improve search visibility for Worcester-based customers.

Mobile-First Approach: The responsive design ensures a seamless experience across all devices, from desktops to smartphones.

This project highlights my ability to balance aesthetic appeal with functionality, delivering a high-converting and brand-driven website for a trade business.

🌐 Website: generalbuilds.co.uk